The catchword for men's fragrances for 2011 is bull. Bull to the lemony, flowery smells of last year, and on to this year's more masculine appeal. Woody, solid, masculine - that's the new way.
Are men truly athletic, or do we just wish that they were? Either way, the latest trend in fragrances for men is toward that ideal of man, the athlete, the outdoorsman, the individualist. Translating these themes into fragrance trends leads the designer toward the traditional. The one traditional scent that designers have long relied on and are moving back to today is wood. Wood seems to dominate the market in men's fragrances this year, with Bang, Bvlgari Man, and Bleu de Chanel all jumping aboard.
Seemingly few designers have not yet added wood-based fragrances to their men's line. Not just wood itself, either, but also the colors that wood evokes. Brown, olive, tan. These shades, too, spring from menswear, and it is so often the menswear designers who are also the designers of men's fragrances. The scent of wood as a fragrance theme harkens back to the turn of the twentieth century. Then, often, wood was matched with floral, although today they are juxtaposed.men's fragranceaftershave
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